by Edward
16 July 2009 14:08
Microsoft's chief operating officer says they are planning to open their retail stores "right next door to Apple" in the few months. Microsoft and Apple have been fighting it out for years over who has the best operating system. Microsoft's Windows platform runs on the most PC's in the world, while Apple are known for the design sense.
The approach is new but consistent with Microsoft's advertising strategy. Its online and TV campaigns have taken to always comparing against Apple, often juxtaposing Apple's supposedly higher prices versus inexpensive Windows systems.
Microsoft plans to showcase their latest technologies like Zune HD, Xbox 360, and then there is the Microsoft tabletop. If Microsoft uses some of these popular items as cornerstones for their retail presence, and even allows the chance to get first-looks at some of these things, they may be on to something.